Alexandros Meintis
CEO
A business owner asking about AI search is usually asking something practical: will potential customers find us, understand what we do and see a reason to choose us? That is a useful question to keep at the centre of the work. It gives you a way to judge whether a proposed change helps the business or simply adds another task to the list.
KEEP THE FOUNDATIONS IN VIEW
Google’s guidance says established SEO practices remain relevant to AI Overviews and AI Mode. It does not require a separate set of special optimisations for these features. Eligibility does not guarantee that a page will be shown. Source: Google Search Central.
That guidance concerns Google’s features. Different search and AI services have their own systems, so a claim about one should not be treated as a promise about all of them.
EXPLAIN THE BUSINESS PROPERLY
Look at the content you control. Does it explain your services, the situations they address and how you work? Are the important details current? Can a visitor find clear answers without starting a conversation just to understand the basics?
For Mainflow, those questions are the starting point of useful website work. They help shape a site that gives potential customers enough substance to evaluate the business.
PUBLISH THE ANSWERS YOU ALREADY GIVE
Your sales conversations are a useful editorial starting point. What does someone need to know before deciding to work with you? What do they misunderstand? What affects scope, timing or suitability?
Turn those questions into clear explanations supported by your experience. Use examples you can stand behind. If a result is unmeasured or a solution is only a concept, make that status visible.
The aim is to contribute something useful to the person asking the question.
KEEP THE CLAIMS PROPORTIONATE
A screenshot of an AI answer is an observation. It is not a permanent position or proof that the same response appears for every potential customer.
If you check visibility, record the service, query and date. Look for useful changes over time, and consider them alongside the enquiries the business receives.
A business needs to understand what the evidence supports before drawing conclusions from it.
BUILD A WEBSITE WORTH FINDING
Clear language, relevant examples and a straightforward next step are worthwhile parts of your customer experience. Search work should support that experience.
Start with the questions your customers need answered. Make the answers useful. Then review the foundations and improve what the evidence shows needs attention.
